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Basic

Peer Upteaming
for Founders

Monthly remote sessions where 25-50 founders (mostly experienced, senior founders) are matched into confidential breakout groups of 3-6 peers, based on each person's #1 challenge

12x 90-minute sessions,
per founder,
with training

$95/ founder

paid annually
($1,140)

*Free for female founders who have teams
(Gender diversity builds collective intelligence)

Sign Up →

Lowest cost / person

Peer Upteaming for Managers

Monthly remote sessions where 25-50 managers from different companies are matched into confidential breakout groups of 3-6 peers, based on each person's #1 challenge

6x 90-minute sessions,
per department,
with optional training

$950/ department

6 sessions paid in advance
($5,700)

*Free for female managers of teams
(Gender diversity builds collective intelligence)

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Advanced

Team Upteaming for Teams

Monthly remote sessions where a team and manager are assessed and coached by an expert to leverage individual strengths for faster, more reliable execution of goals / OKRs

6x 90-minute sessions,
for 3-12 team members,
with training

$1,450/ team

6 sessions paid in advance
($8,700)

Gender diversity is strongly encouraged because it builds collective intelligence

Sign Up →

Basic

Upteaming
for Founders

Curated Peer Groups for Founders

12x 90-minute sessions,
per founder,
with training

$95/ founder

paid annually
($1,140)

*Free for female founders who have teams
(Gender diversity builds collective intelligence)

Sign Up →

Lowest cost / person

Upteaming
for Managers

Curated Peer Groups for Managers

6x 90-minute sessions,
per department,
with optional training

$950/ department

6 sessions paid in advance
($5,700)

*Free for female managers of teams
(Gender diversity builds collective intelligence)

Sign Up →

Advanced

Upteaming
for Teams

Facilitated Team Performance Sessions

6x 90-minute facilitated sessions,
for 3-12 team members,
with training

$1,450/ team

6 sessions paid in advance
($8,700)

Gender diversity is strongly encouraged because it builds collective intelligence

Sign Up →

Peer Upteaming
for Founders

12 x 90-minute sessions,
per founder,
with training

$95 /founder
paid annually
($1,140)

*Free for female founders with teams

Gender diversity makes peer sessions 100% better for everyone

Peer Upteaming
for Managers

 

6 x 90-minute sessions,
per department,
with optional training

 

$950 /department
paid in advance
($5,700)

 

*Free for female managers
of teams

Gender diversity makes peer sessions 100% better for everyone

Team Upteaming
for Teams

6 x 90-minute sessions,
for 3-12 team members,
with training

$1,450 /team
paid in advance
($8,700)

*100% money-back guarantee if you're not committed 5 days after your first session

Sign Up →

100% money-back guarantee if you're not totally committed 5 days after your first session

with #1 challenge in one session

79% progress

at avoiding others' mistakes

and 50% more satisfied with job and employer

62% better

50% more productive

Sign Up →

with #1 challenge in one session

79% progress

at avoiding others' mistakes

and 50% more satisfied with job and employer

62% better

50% more productive

Sign Up →

© 2021 Founder City, Inc. 2100 Scotia Plaza, 40 King Street West, Toronto, Ontario, Canada  M5H 3C2

Today

Ben

When I started my first company, it felt like I was on top of the world. We landed one of the biggest companies on the planet as our client, got our first patent; later, venture capitalists actually pitched to us.

In 2013, our first daughter was born. I looked into her weird little baby eyes and realized I'd been promising so much, to so many, for so long—but none of it was real; it was just paper.

I didn't know what I had, nor what I wanted anymore.

Drucker

In 2015, I joined the board of the Drucker Institute, founded by Peter Drucker, who many say "invented management." When I arrived at our first board meeting, I was nervous. I sat beside Jim Collins and felt very much like an imposter.

But Jim was warm and vulnerable. He told us all about his first meeting with Peter, which he described as "one of the ten most significant days" of his life. It was at a time of Jim's life when he didn't know what he had, nor what he wanted. Peter listened for 45 minutes, then simply gripped Jim's hands and told him to “just be useful.”

Upon hearing Jim's story, I knew what I had to do.

Founders

How could I "just be useful"? I was naturally drawn to support my fellow founders because no one has their back.

I was part of a confidential peer group of 8 experienced founders. I trusted this “team” to surface my blind spots and help me grow—to have my back. We shared experiences and learning that’s impossible to gain any other way. I felt more people needed deeper access to trusted peer support—and that I could help them get it.

I started The Founder City Project with a few loyal supporters. In less than 2 years, through word-of-mouth alone, the initial 8 founders quickly became 500 founders. For them, "just be useful" transformed into "I have your back."

Teams

I was desperate for a system to manage all the founders. I was becoming a bottleneck, but our founders needed something more personal than a standard platform to input their challenges and match them with peers. We had to build our own system. When I eventually slowed down to look at all the data, it was clear that 80-90% of our experienced founders' challenges were about people and teams—not capital, product, or distribution.

Founder-led companies in our network like Shopify, Clearco, PointClickCare, and Ada were becoming $1B unicorns—and more! Their teams needed help.

I wondered if our system that was so useful for founders could also help teams improve. It did. This became the "Upteaming" system.

Managers

I take my toughest challenges to Gabe Dunlop. Sometimes Gabe brings my toughest challenges to me—he sees my blind spots and has my back. He started as a customer, then became a vocal advocate. We argue a bit, but he is usually right. Gabe helps founders grow their companies from $0 to $100M by managing their people, teams, and revenue. He led his last company back from the abyss and grew it 9,900% in under 6 months. He's a pro.

Gabe couldn't have done it without his peers. Managers at high-growth companies need peers who "have their back." These Heads of Product, VPs of Engineering, Chiefs of Staff, CROs, all the way across the org, are the ones who drive growth but they aren't get the peer support they need. Gabe thinks these leaders need peer groups too, because the people with the most peer support are the most likely to grow their company and career.

Gabe is growing curated monthly peer teams for managers, so everyone can grow their companies by 9,900%. Remember, he is usually right.

Our Story

Our Principles